Let the “Small Business Saturday” Shopping Begin
Today, November 26 is Small Business Saturday across the country, a day to support your local small business by shopping at a small business.
Small Business Saturday is an American shopping holiday held on the Saturday after Thanksgiving during one of the busiest shopping periods of the year.
It all started back in 2010 as a counterpart to Black Friday and Cyber Monday, which feature big box retail, and e-commerce stores respectively. Additionally, and perhaps ironically as well, the whole Small Business Saturday promotion was created and sponsored by corporate giant and credit card kingpin American Express, who registered the URL SmallBusinessSaturday.com and the trademark for the term Small Business Saturday. It’s genius, really.
But regardless of the corporate-sponsor flag-waving, what the message has done for small businesses is palpable, especially in small towns like Saguache. The definition of a small business is “an independently owned and operated company that is limited in size and in revenue depending on the industry.” A local bakery that employs 10 people is an example of a small business, but so is a manufacturing facility that employees less than 500 people.
So today to celebrate and support small businesses and all they do for their communities, please join Saguache Today in supporting your favorite 4th Street shop and restaurant, or whatever other local business you choose. Let folks know you “Shop Saguache!” Now, get out and spend that cash, er American Express card . . . . Happy Shopping!